Kegs for a Cause & LiveSwell Brewing — Pitch Deck
Kegs for a Cause & LiveSwell Brewing
A charitable event series and a sustainability-focused brewery — one roadmap from this year's first pour to a Central Coast taproom.
San Diego · Monterey · Central Coast
One community, built in two acts.
Concept A · Near-term
Kegs for a Cause
Capital $3–10K · Launch 3–4 mo · Yr-1 impact $10K+.
Concept B · Partner-driven
LiveSwell Brewing
Private-label entry $15–40K / 3–6 mo · Full brewery $50–500K / 12–36 mo · Taproom decision 2028–31.
Three forces, one opening.
Build community around craft beer, by connecting people to local nonprofits.
Celebrating independent breweries, and proving that doing good and having a great time are the same thing.
Kegs for a Cause
Concept A · Near-term.
Host · Beneficiary · Crowd · Story.
Rotating brewery. Space, beer at-cost or donated, pours.
Rotating nonprofit. 5–10 min pitch. Net proceeds. 12–18 mo pipeline.
$20–40 ticket, 3–4 pours. Music, food, raffle.
48-hr impact report. Three audiences cross-promote.
Pilot San Diego. Expand the Central Coast.
San Diego (pilot)
150+ breweries · 10–12 events/yr
Pure Project, Societe, Modern Times, Eppig, Burgeon, Mason Ale Works, Rip Current, Pizza Port, Belching Beaver.
Monterey + Santa Cruz
8–12 partners · 6–8 events/yr
Alvarado Street, Humble Sea, Dust Bowl, Peter B's, English Ales. Bimonthly cadence.
A consistent, branded, monthly charitable series doesn't exist yet.
White space.
Profitable from the conservative case up.
Moderate, San Diego, 10 events.
Passes all four tests.
$2,800–$10,300 to start. Fiscal sponsorship to launch.
Tax-deductible day one. 5–10% sponsor fee. Alternatives: standalone 501(c)(3), program under an existing nonprofit, or for-profit LLC.
The brewery holds the license. K4C never serves or sells alcohol.
No ABC license, no special-event permit. Insurance per-event $150–300 or $1.5–3K/yr.
LiveSwell Brewing
Concept B · Partner-driven · capital-intensive.
Live well. Drink light. Tread lightly.
Five named session beers, all under 4.2% ABV. Sustainable ops. A warm taproom. Founder = brand, business, community.
LiveSwell Lager
CA Light Lager
Sol Swell
Mexican Lager
Drewske Brewske
Vienna Amber
Coast Pils
German/Czech Pils
Low Tide IPA
Session IPA
LiveSwell owns 1–4% ABV.
0%
NA — Athletic, Bravus
1–4%
LiveSwell — open
5–8%
Most CA craft
8–10%+
Imperial
Private label is the recommended entry.
Private Label / Brand House
RecommendedCapital
$15–40K
Timeline
3–6 mo
Contract Brewing
Capital
$50–100K
Timeline
6–12 mo
Alternating Proprietorship
Capital
$75–150K
Timeline
9–18 mo
Own Facility (Nano/Small)
Capital
$250–500K+
Timeline
18–36 mo
Five green lights — any red halts it.
From outreach to taproom.
- 2026 nowBrewery + nonprofit outreach (3–4 partners, 6-deep pipeline).
- 2026 Q3SD pilot event under fiscal sponsorship.
- 202710-event season, $10K+ to nonprofits. LiveSwell private-label launch possible (SD, $15–40K).
- 2028Central Coast expansion.
- 2029–31Full-brewery / taproom decision window on earned credibility.
Near-term: $3–10K to launch K4C San Diego under fiscal sponsorship.
First milestone: pilot event live Q3 2026 with a 48-hour impact report. Partner-driven: LiveSwell, earned through the work — private label as the low-risk entry; taproom decision 2029–31.
Drew Keske