Say it exactly — or don't say it
California's Commercial Coventurer rules require specific, verifiable language before any 'proceeds to charity' claim. This is the LiveSwell template. Counsel must review before external use.
Legal notice
This page is a working draft for internal review. Nothing here is legal advice. Have a California-licensed attorney (ideally craft-bev / nonprofit dual expertise) bless the template once, then treat any edit as a fresh review.
What CCV requires
Five things every campaign must disclose
- 1. The exact dollar amount or percentage per unit donated (e.g. "$0.25 per can" — not "a portion of proceeds").
- 2. The full legal name of the recipient nonprofit and its 501(c)(3) status.
- 3. The start and end dates of the campaign.
- 4. The maximum aggregate donation (cap), if any.
- 5. Registration with the California Attorney General's Registry of Charitable Trusts (Form CT-5CF) before the campaign begins, and reporting (Form CT-6CF) after.
Template · long form
On-pack / POS / web landing
"From [START DATE] to [END DATE], LiveSwell Brewing Co. will donate $0.25 from each 16oz can of [SKU NAME] sold in California to [NONPROFIT LEGAL NAME], a 501(c)(3) nonprofit organization (EIN [XX-XXXXXXX]), up to a maximum aggregate donation of $[CAP]. No portion of the purchase price is tax-deductible. LiveSwell Brewing Co. is registered as a Commercial Coventurer with the California Attorney General's Registry of Charitable Trusts."
Template · short form
Can side-panel, shelf-talker, social
"$0.25 from every can of [SKU NAME] sold [DATES] goes to [NONPROFIT], up to $[CAP]. Full terms: liveswell.co/give"
Short-form is only permitted when the long-form disclosure is one click / one QR-scan away.
Do not say
Language that triggers CCV non-compliance
- ❌ "A portion of proceeds benefits [cause]."
- ❌ "Support [nonprofit] with every sip."
- ❌ "Buy a can, plant a tree." (unless the ratio, cap, and dates are stated)
- ❌ Anything implying tax-deductibility to the purchaser.
Filing checklist